
Prasad is an '85-born classic millennial.
He remembers almost every TV commercial he watched while waiting for Mahabharat or Chitrahaar.
But—he doesn’t crib about the so-called “reduced recall” or “shorter attention spans.”
That’s not how advertising works.
Advertising is still alive because it adapts. It transforms its dynamics and metrics over time.
Engagement—active interaction between a brand and its audience—is the new era metric.
Prasad has not only witnessed this shift—he's contributed to it.
As a writer, director, editor, and producer on countless projects, he’s been on the frontlines of that change.
And me? The rat?
Me and Prasad—we have one thing in common.
We don’t fear change. We manifest it.
If I ate a leftover chicken bone tonight... I’d be going after someone’s towel tomorrow.
Prasad secretly dreams of a day when newspaper ads and billboards come alive—
they start playing their video versions (like in Harry Potter films), if you just stare long enough...
Wearing Google specs, of course.
Prasad will be there when that happens.
Prasad will be the reason why it happens.
Since we’re talking copywriting, here’s Prasad’s body of work—
starting with all the films that came to life because he wrote them first.
Okinawa - Yeh 'E' Sahi Hai


Okinawa - Yeh 'E' Sahi Hai

Okinawa - Yeah 'E' Sahi Hai (15 Sec)

Okinawa Scooter - Quick & Easy Charging

Okinawa Scooter - Mileage (15 Sec)

Okinawa - Mileage

Okinawa - Load Bearing Capacity

Okinawa Scooter : Smart Functions

Earth Rhythm - Beauty Commercial

Smarten - Solar Inverter - Comparison - Deep Discharge

Smarten - Solar Inverter - Comparison - 20 Sec

Smarten - Solar Inverter - Comparison - Heavy Load Equipment

Smarten Solar Inverter - Marriage Proposal

Smarten - Solar Inverter - Marriage Proposal - 20 Sec

Smarten - Solar Inverter - Marriage Annniversary

Ezone - Blind Fold Sale

Dr Batra’s™ Homeopathy - #PhirSeBachpan

Dr Batra's Homeopathy - Immunity

Westside - Hello Mumbai

Westside - New Collection

Earth Rhythm - Moisturizers

Earth Rhythm - Phyto Curls

Earth Rhythm - Lip and Cheek Tint

Earth Rhythm - Sunscreen

Ezone - 999 Offer

Ezone - Exchange Offer

BigBazaar - GenNext Store

GM Fabrics

Brand Factory - Sales Promo

Durex - Full Length
