Prasad is an '85-born classic millennial.
He remembers almost every TV commercial he watched while waiting for Mahabharat or Chitrahaar.

But—he doesn’t crib about the so-called “reduced recall” or “shorter attention spans.”
That’s not how advertising works.
Advertising is still alive because it adapts. It transforms its dynamics and metrics over time.

Engagement—active interaction between a brand and its audience—is the new era metric.

Prasad has not only witnessed this shift—he's contributed to it.
As a writer, director, editor, and producer on countless projects, he’s been on the frontlines of that change.

And me? The rat? 
Me and Prasad—we have one thing in common.
We don’t fear change. We manifest it.

If I ate a leftover chicken bone tonight... I’d be going after someone’s towel tomorrow.

Prasad secretly dreams of a day when newspaper ads and billboards come alive—
they start playing their video versions (like in Harry Potter films), if you just stare long enough...
Wearing Google specs, of course.

Prasad will be there when that happens.
Prasad will be the reason why it happens.

​

Since we’re talking copywriting, here’s Prasad’s body of work—

starting with all the films that came to life because he wrote them first.