Ok, first of all — this ain’t a logo.
Not everything needs a logo, ok?
Second of all... you don’t give a rat’s ass do you?
But here’s the thing —
That’s the worth of a rat’s ass when it falls into the hands of a good copy guy.
Such as Prasad. And like a good copy guy, he’s writing copies right now.
I can tell you everything you want to know about him.​
Who am I?
I’m a rat. A real one.
Me and Prasad — we speak like real men.
I’m not an AI. Don’t call me RatGPT.
I’m not a superhero. Don’t call me Ratman.
I exist. In flesh, bone, and fur.
​​
One thing about rats.
They don’t eat just anything you throw on their plate.
Every rat has a taste.
Some like what humans eat.
Some prefer what humans wear.
And then there are the truly curious ones — who nibble at what humans use to smell so good.
Now you know why sometimes only the leftover food gets eaten.
And sometimes… it’s your clothes, your towel, or even your soap.
One thing about Prasad.
He He won’t touch every brief.
And he won’t write for every medium like every Shyam, Deep, and Hari does.
He writes whole-heartedly for the audio-visual medium.
That’s what he’s been doing.
That’s what he does.
Every single day.
So if you’re thinking about anything that moves on screen (except rats)..
Think Prasad.
​
